Society is accelerating. Wisdom is ephemeral. We’re forced to evolve at a much faster rate than our grandparents had to, as culture and innovation constantly transform our lives at closer and closer intervals. What happens is that our ability to know our culture, and pass it down in the genetically-imprinted behavior of oral tradition we’ve utilized for hundreds of thousands of years is vanishing. Take a bird that teaches its young to build a nest…will the orphaned bird that survives innately know how to build in the way its predecessors have? Some knowledge we know to be instinctual, like a spider spinning a web, and some instincts have become vestigal, like the tendency of the canine to circle around (assumably flattening the ground) before it lies down,  even if it’s on bare floor…what’s interesting is that now that learning and the passing on of learning is happening faster and faster, entirely new modes of thought and possibility occuring many times in a lifetime instead of once every several generations. The internet is responsible for a lot of this transformation, with information transferring globally in real time, there is literally a ’shot heard round the world’ phenomenon existing in every event. For the musician, that makes an instant global hit very much a reality, as well as collaboration with musicians in different parts of the world, and learning about cultures through their music in the form of virtual ethnomusicology. Understanding the way the new web will work, in the form of semantic relationships in search, and the role of artificial intelligence helping to map the ‘intent’ of the browser will be essential. For more information on Web 3.0 and what’s to come, check out Grndy, a resource for the future of search and sites.